From Startups to Sport and Everything In Between: 15 Blogs I Follow (and My Personal Favorites)
- Aisha Nazia
- Jun 20
- 3 min read
In a world of endless tabs and attention fatigue, what you choose to read says a lot about who you are becoming.
As someone who straddles worlds - technology and sport, leadership and storytelling - I’m often asked, “Which blogs do you actually follow?” or “Where do you go to stay informed, inspired, and ahead of the curve?”
This post is my answer. It’s a personal curation of 15 insightful, smart, and high-signal blogs that have helped shape my thinking, creativity, and clarity over the years.
Some are deep dives, some are crisp and witty, some I open on days when I need career clarity, others when I need life advice.
Let’s go.
Category: Mental Models, Deep Thinking
Why Follow: This is my absolute favorite. Farnam Street teaches you how to think, not what to think. If you care about clarity, decisions, and learning from timeless wisdom, start here. Shane Parrish is a curator of some of the best mental frameworks out there.
Marketing Examples
Category: Marketing, Copywriting, Branding
Why Follow: Run by Harry Dry, this is a treasure trove of brilliant marketing breakdowns. It shows real-world campaigns, explains why they worked, and gives you takeaways in under 5 minutes. Perfect if you’re into storytelling, branding, or user behavior.
Category: Leadership, Strategy, Organizational Behaviour
Why Follow: HBR is the gold standard for research-driven business insights. Whether you're exploring inclusive leadership or global market trends, this is the place for sharp, professional-grade takes.
IEEE Spectrum
Category: Engineering, Innovation, Science & Tech
Why Follow: Think of this as your tech crystal ball. It connects research to real-world impact, covering everything from robotics to green energy to space tech.
Category: Tech + Culture
Why Follow: If you want a smart look at how tech is shaping our lives, socially, ethically, and economically, WIRED is a must. Bonus - gorgeous design and fearless reporting.
Business Insider India
Category: Market Trends, India Focus
Why Follow: Stay sharp on IPOs, startup buzz, fintech, and policy, all with a clean, digestible format.
Category: Startups, VC, Product Launches
Why Follow: No one tracks the startup world like TechCrunch. If you’re building, investing, or just fascinated by innovation, this is your daily fix.
Category: Business Journalism (India)
Why Follow: One deep, no-fluff story a day. The Ken does elegant investigative writing on startups, policy, and digital transformation in India and Southeast Asia.
Category: Founders, Business Growth, Hustle Culture
Why Follow: From bootstrapped founders to billion-dollar brands, the lessons here are wide-ranging and practical.
Football For Future
Category: Sustainability in Sport, Football Advocacy
Why Follow: A movement-led platform that explores the intersection of climate action and football. With brilliant resources, campaigns, and education tools, Football For Future is a must-follow for anyone interested in building a just, green future for the sport and the planet.
Category: Relationships, Change, Human Psychology
Why Follow: This is my go-to blog on navigating change and human behavior. Whether it’s workplace conflict, personal relationships, or emotional resilience, Esther writes with clarity, compassion, and insight that sticks with you.
The Athletic (Subscription-based)
Category: Football Journalism
Why Follow: Known for long-form analysis and exclusive interviews, The Athletic offers depth over drama. If you’re tired of match-day clichés, this is for you.
Category: Motorsport, Formula 1, Electric Racing
Why Follow: One of the most respected voices in global motorsport coverage, The Race offers razor-sharp insights on F1, Formula E, MotoGP, and more. From team dynamics to technical upgrades and behind-the-scenes breakdowns, it’s a must-read for anyone who wants to understand the strategy, politics, and human drama fueling the racing world. Their in-depth features and data-led analysis go way beyond highlight reels.
Category: Football Finance
Why Follow: Deep dives into club finances, wage structures, and revenue models. A bit geeky, but incredibly insightful for anyone exploring the business side of football.
Category: Football News + Opinion
Why Follow: Humorous, punchy, and often delightfully opinionated. Think of it as the football blog with personality - great for casual reads and edgy takes.
Final Thoughts: Read What Shapes You
There’s no single blog that does it all. But the right set of blogs can:
Expand how you see the world
Introduce you to new tools, ideas, or mindsets
Inspire shifts in your personal and professional life
My favorites? If I had to pick just two: Farnam Street - for deep mental clarity Esther Perel - for navigating relationships and emotional intelligence.
If you’re someone who thrives on learning and wants your digital diet to be both delicious and nutritious, follow these 15 blogs and let them do their magic.
And if you have a favorite blog that changed how you think or work, DM me. I’m always up for a good read.
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